Look At Things As Though for the First Time

“Make a list of books
Develop a curiosity
Look at things as though for the first time
Think of things in relation to each other
Always think of the next larger thing
Avoid the ‘pat’ answer – the formula
Avoid the preconceived idea
Study well objects made past recent and ancient but never without the technological and social conditions responsible
Prepare yourself to search out the true need – physical, psychological
Prepare yourself to intelligently fill that need
The art is not something you apply to your work
The art is the way you do your work, a result of your attitude towards it”

— Advice to students, Charles Eames – January 1949 

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